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How to Give a Killer Online Demo |
Presenting an online demo is a great way to pre-qualify a prospect or train a customer or employee. But it can fall flat if you don’t know how to make the most of the online environment. (Ever caught yourself pointing at your screen with your finger? Old habits are hard to break!)
Here are some tips we learned from a recent Webinar with Peter Cohan, author of the book, Great Demo! – an online demo pro if we ever saw one:
- Encourage participation from the start. Ask participants for information, like their names, their job functions, what they are hoping to learn. If it’s a small group, have them respond verbally; for large groups, use the Chat or Q & A box.
- Make sure their equipment syncs with yours. Ask participants if they can see your mouse in different places on the screen, if they can hear you clearly and if they are seeing the same slide you are.
- Move your mouse slowly and deliberately. "Zippy Mouse Syndrome" is a surefire way to make participants want to look away from the screen, the opposite of what you want them to do. If you can’t resist, change your mouse setting to force yourself to slow down.
- Use the highlighter and drawing tools. Adding a new moving element to the screen draws attention and helps you emphasize important features or ideas. You can invite participants to draw and highlight, too.
- Put audience members in the driver’s seat. Sure, passing keyboard and mouse control can be a little scary, but there’s no better way to hook people than to give them a hands-on experience. Ask them to perform specific tasks and talk them through the steps they need to do to help them feel confident.
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